An awareness campaign

Less salt, but iodized salt

A study initiated by IGN’s Regional Coordinator for South America, Ana Maria Higa, found that with time, knowledge about the importance of iodine nutrition has dwindled. While the solution is within the means of every household, the general population is unaware of the impact of iodine deficiency on pregnant women and the brain development of infants and young children.

The study looked at ways to promote household use of iodized salt or consuming iodized salt through processed foods, reinstating the issue in the public health agenda and in the interest, understanding and good nutritional practices of the population.

Two videos were produced: one for the general public to ensure they buy iodized salt and reduce quantities used, and one for authorities, salt producers and traders, explaining the roles and responsibilities of each.

Video 1

Video 2